In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.
On the surface, it’s more or less the right thing to do. Until you go below the surface–where it’s a fast track to competing and swimming with Autotrader, CarGurus, and Cars.com.
Despite incredible 1st Party information, do Facebook and Google want to be 3rd Party Lead providers?
It’s a different playing field and having tested leads in Facebook, two keys exist for dealerships looking to dive into the space.
(1) Connect. Make sure you’re connecting the leads through to the CRM. Solutions that don’t scale don’t last.
(2) Commit. Be ready to have staying power. Jumping in with less than a 90-day commitment isn’t worth the initial time invested.
Let’s see where this round of lead providers takes us.