Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.
The SEO process includes new landing pages, updating meta titles and descriptions, modifying content, creating videos, and keyword analysis.
But writing for the bots and technology only serves a portion of the purpose. You must write for the people.
Search engines follow specific guidelines when ranking websites, and SEO for car dealers helps improve the relevance and quality of their website.
Automobile dealership SEO best practices focus on the target keyword’s structure for generating the necessary algorithm signals for improving search rankings.
However, if it’s not entertaining or trustworthy, it won’t engage with consumers.
Algorithms used by search engines are mathematical equations that sort and rank vehicle dealerships. The algorithms utilize numerous factors, which are categorized into off-page and on-page automotive SEO.
Yet, this sophistication may not move buyers down the funnel and turn shoppers into buyers of the things you sell.
Today, the best SEO practices a blend of technology AND humanity.