PPC/Digital Marketing Specialist

We are looking for an intelligent, motivated Digital Marketing Specialist for a full-time opportunity to assist our clients in meeting their advertising objectives. The ideal candidate will have at least one year of experience in Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords. The candidate should also be results driven, ambitious, organized, articulate, and a self-starter with the ability to manage multiple accounts. The Digital Marketing Specialist will be responsible for developing, implementing and launching PPC Campaigns for various clients in various industries with particular emphasis in the automotive vertical. The candidate should have a strong understanding of search engine marketing in Google AdWords, Bing Ads, Gemini and Google Analytics.

-Responsibilities-

• Research and implement PPC campaigns and strategies
• Manage and optimize client’s existing media campaigns across multiple publishers
• Manage budgets across multiple platforms
• Create monthly reports and analyze performance of campaigns along with recommendations for opportunities and/or improvements
• Conduct keyword and brand research to aide in campaign strategy and development
• Collaborate with SEO & Social teams based on client needs

-Required Skills- Amongst a strong attention to detail, the ability to effectively multi-task & an analytical mindset, a Digital Marketing Specialist at Local Search Group should also have the following skills:

• Google AdWords and Bing Ads knowledge and management skills
• Experience with Google Analytics and conversion tracking
• Experience managing advertising budgets
• Strong written and verbal communications skills
• Strong customer service skills & a customer-centric attitude
• Knowledge of / capability in Word, Excel, and Drive
• Google AdWords & Bing Ads Certifications a plus
• Experience with call tracking platforms a plus

Job Type: Full-time

Required experience:

• PPC: 2 years

To apply, please email a copy of your resume and cover letter to careers@localsearchgroup.com