Search Engine Marketing (SEM)

Today, customers are beginning the purchasing process online, using the Internet to research products and services, read reviews and compare pricing. Over three billion searches are done daily, with more than 46% of them geared towards products and services.

Our search marketing consultants help you reach these customers at this important point in the sales process through:

 

 

Pay Per Click Advertising

Pay-Per-Click (PPC) advertising gives your business the online visibility it needs to connect potential customers with your products and services. Unlike many other forms of advertising, where you pay no matter what, with pay-per-click advertising you only pay for the results you receive.

Mobile PPC Advertising

With 79% of consumers now using smart phones to shop, Local Search Group creates custom pay-per-click campaigns that are compatible on mobile devices, facilitating client interaction.

The Edge Inventory: PPC

The Local Search Group designed this unique service to assist our partners in selling their highest profit margin products and services. We monitor your inventory and market only what you have in stock. You can start seeing results immediately and begin building relationships with buyers who may not have had your business originally in mind.

Target market

Display and Remarketing

Display and Remarketing campaigns are the “print ad” of the digital world. Local Search Group creates dynamic and visually enticing banners based on your unique business objectives. We use advance targeting techniques to reach your ideal audience by displaying your ads on high traffic sites keeping your business top of mind.

How do we do it?

Our Google Adwords certified campaign mangers review your business objectives and recommend a pay-per-click campaign best suited for your specific business needs.

Customized Campaigns – Reaching your Target Client

Once we determine your personal business objectives we research the market to determine exactly what customers are typing in when looking for your products or services. After we develop a custom keyword list for you, we then create customized ads that describe your products and services so that customers will easily find your business.

Tracking

One of the benefits of pay-per-click advertising is you only pay when customers search for your products and services, see your advertisement, and then click to your website. Through our customized tracking techniques we will be able to include specific tracking codes that help us refine and improve the efficiency of your advertising dollars.

24/7 Access to Reports

Our skilled search marketing consultants compile real-time comprehensive reports of your local search engine advertising campaigns that are easy to understand. We provide 24/7 access to all reports through our client center, allowing you to see how your digital campaigns are working even when you’re on the go.

 Sources:
1. Searchengine land
2. Google/Ipsos OTX MediaCT, “The Mobile Movement Study,” April 2011

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