Dynamic Inventory PPC

Unlike traditional pay-per-click for automotive dealerships, Dynamic Inventory PPC (pay-per-click) drives customers straight to the car they are searching for on Google, Yahoo, or Bing. The Local Search Group is one of the only automotive marketing company’s that customizes pay-per-click for dealerships. The customized paid automotive ads display current auto inventory online. Auto buyers see dealerships’ current inventory as they shop online.

We generate targeted traffic for your entire inventory using long-tail search terms for every vehicle in inventory. You can start seeing results immediately and begin building relationships with buyers who may not have had your business originally in mind. Our skilled team produces successful automotive marketing campaigns through:

Product Landing Pages

Product-Specific Landing Pages

PPC works best when the ads deliver people to a landing page that shows them what they expected to see. We take this a step further by offering choice – we take people to a landing page where they can see all the vehicles that match their search.

Pay per click internet advertising model

PPC Bidding Relative to Inventory Status

Our system will automatically adjust bids on the cars that have been in your inventory the longest. Depending on the inventory status we increase ad visibility, showing more frequently the items that you need to move. The Dynamic Inventory PPC will help you sell more of your inventory!

PPC Bidding

Location-Targeted Keywords

Local Search Group analyzes your business objectives and targets specifically those customers in your area, providing credible leads that turn into sales.

location targeted keywords

Real-Time Campaigns

Our certified PPC consultants update your campaigns every Monday, Wednesday and Friday to ensure you are only buying ads for what you have in-stock. Our Dynamic Automotive PPC campaigns build relationships with buyers who may not have had a your business originally in mind.

Example:

Local Search Group has seen great success in pay-per-click for automotive dealerships through the use of Dynamic Inventory as an automotive pay-per-click strategy to sell used vehicles online. Search engines will list a dealership in higher positions for their company name or primary brand name in the free organic search results. However, dealerships often have many used cars in stock that are other makes and models.

Let’s say you’re a Honda dealer and a local customer is searching for a car that is another brand’s make or model that you have in stock.


 

Customer Searches for a Specific Car:

 

Search Engine Keywords


 

A Custom Text Ad Appears in the Sponsored Links:


paid advertising for dealerships


 

The Custom Text Ad sends them straight to the car you have in stock:


Automotive Landing Page