Automotive Marketing Digitally
Research shows that car buyers are starting their shopping online. Car buyers spend approximately 11 hours vetting up to 18 unique websites before narrowing it down to 1-2 dealerships’ showrooms to visit and buy a new car. To guarantee that your dealership is THE dealership showroom customers visit, automotive digital marketing must play a role in your advertising strategy. Develop a strong online presence that reinforces your dealership’s brand message as well as convert browsers into buyers.
Local Search Group provides automotive digital marketing services to small private dealerships, large groups, and even regional manufacturers. With 95% of our clientele in the automotive industry, our extensive knowledge and experience allows our team to develop custom digital marketing solutions tailored to unique sales and marketing operations.
Automotive Digital Marketing Services
Here’s a few of the automotive-focused digital marketing services Local Search Group offers:
1 ) Pay-Per-Click (PPC) Management
We implement auto dealership marketing through pay-per-click campaigns catered to promoting specific new and used cars, your competition, your dealership name and much more. All of our automotive online marketing services, including our automotive pay-per-click management, are custom, letting you pick and choose which of our features best suits your needs.
2) Dynamic Used Inventory PPC: Used Car Advertising Online
The used car business may be one of the most competitive markets today and dealerships need to take full advantage of their marketing budgets. Unlike traditional automotive marketing, Edge Inventory PPC drives customers straight to the vehicle they are searching for on Google, Yahoo, or Bing. We evaluate the inventory status for each vehicle and display ads at a rate relative to inventory volume ensuring your marketing budget is not spent on vehicles you don’t have on your lot. With our online marketing services, you will start seeing results immediately and begin building relationships with buyers who may not have had your business originally in mind.
3) Automotive Social Media Marketing & Management
Unlike traditional marketing, dealer social media marketing campaigns are created to build customer relationships through online communities, indirectly increasing your sales. The success of social media marketing relies entirely on word-of-mouth – which through social media platforms is growing exponentially – working wonders for those who use it effectively. Due to the viral nature of social media and its unique marketing objectives, this form of marketing is often best left to the experts.
Unlike many Social Media Marketing Agencies, Local Search Group works with you to develop custom social media marketing strategies for your dealership. When you sign up with Local Search Group you will get professional pages that reflect your business, monthly calendars, and unique and engaging content on popular social media platforms. Our social media experts monitor your page and respond to customers ensuring that your dealership is putting its best foot forward.
4) Custom Mobile Apps
Local Search Group develops custom mobile apps for the automotive industry that are compatible with iPhone, iPad, and Android smart phones. Our automotive online marketing team offers a wide range of unique features that dealerships can choose from in customizing their app including the ability for customers to schedule service appointments, search inventory, call & email NOW, scan QR codes, get GPS directions to your location, interact with your social media sites, write reviews, find the lowest gas prices around and much more. A custom mobile app is a great way to build client loyalty and increase service drive revenue through mobile marketing.