Written by Kathleen Perley, Vice President of Marketing & Business Development
Yahoo! recently purchased the blogging and social site, Tumblr for $1.1 billion. Tumblr and Yahoo! have made it clear that there will be no major changes to Tumblr down to the coloring of the site. “We’re not turning purple,” said David Karp, Tumblr’s founder and CEO. Changes, however, are coming to Tumblr in the form of its dashboard.
The changes to the dashboard were to make reblogging easier and more streamlined for users. These changes also will increase the social part of Tumblr, which is a big deal for Yahoo! since they’re hoping this merger will make their site more appealing to younger generations.
Automotive Search Engine Optimization Through Tumblr
Tumblr previously had a bad reputation for search engine optimization (SEO) and its inability to aid in your Google organic searches. However, now with the merger between the two companies, the value in Tumblr for the automotive industry has gone up.
Here are some tips on how to improve your Tumblr automotive search engine optimization:
- Keywords are just as important when posting on Tumblr as they are when you post on your website.
- Tumblr is an easy way to increase backlinking to your blog and/or dealership.
- Your posts’ titles should contain the relevant keywords as well as headings throughout your text.
- Keywords should also appear in your URL if possible.
In the ever-changing world of automotive digital marketing, Tumblr’s recent buy out makes it a platform to watch. Utilizing your dealership’s social media to also increase your Google rankings can save time and money.